For Indians used to the magic of Nirula’s big boy burgers, liberalization brought in a completely different fast food menu. MNC giants such as McDonalds, KFC, Dominos and Subway made a beeline for the nascent Indian market post liberalization.<br /> <br />In 1995, KFC or Kentucky Fried Chicken part of the PepsiCo group was among the first fast food multinationals to open its outlet in India.